We've all done it - sending a message or an email to the wrong person that you wish you could jump into your phone to delete.
Instead, Messenger users will be able to delete messages up to 10 minutes after they have sent them - and in group conversations the deleted message will be replaced by text alerting everyone that a message was removed.
High profile lawsuits, privacy scandals, and scrutiny over the site's role in disseminating fake news during the 2016 USA election have marred Facebook's public perception at times, and resulted in major financial losses for both Zuckerberg and the company.
The feature is now available for those of you who aren't a CEO with potentially incriminating messages dating back years.
So while you can now easily delete a message that has a typo in it, or remove something typed in anger that you quickly regret, the new unsend option does not enable you to delete messages from older chats. And just like WhatsApp, to recall a message, all you need to do is tap on the message that you would like to recall then select the "Remove for Everyone" option.
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It imposed a stricter limit on how many times a message could be forwarded to individuals or groups, in response to what it said was "misinformation and rumours" on the platform.
The company's new feature will add Instagram Direct messaging to the messaging inbox inside the Facebook Pages Manager app on both desktop and mobile.
The remove message feature isn't quite like the self-destruct feature Facebook manages for Zuckerberg.
"I'm not talking about the many day-to-day iterative improvements we make so that ranking gets a bit better, or things get somewhat faster, but major improvements to people's lives that whole communities recognise and say "wow, we're all doing something new on Facebook or WhatsApp that we weren't doing before".
"Previously, Facebook's employee bonus formula was based on six factors, including user growth, increased sharing by users, and improvements in product quality".