Apple's spring event will happen on March 25 at the Steve Jobs theater on the company's Cupertino campus.
Rumours about the company's new video-streaming services have been around for quite some time.
It's now unclear exactly what will be revealed at the launch with some expecting new AirPods, iPad and AirPower charging pad to be revealed.
Apple did not specify the event's focus in its invitation and gave a single - line description: "It's time to show". However, thanks to the short video invite sent by Apple, we have some idea of what Apple might be introducing.
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The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.'s Prime Video. The shows are expected to cover a variety of genres that include drama, documentary, comedy, kids program, etc. Apple has been closely working with former Sony Pictures executives Zack Van Amburg and Jamie Erlicht for the shows that are expected to be released during late 2019. Apple has also booked a series from "La La Land" director Damien Chazelle, an "Amazing Stories" reboot from Steven Spielberg and an animated series from the creator of Fox's "Bob's Burgers".
"If Apple executes with minimal speed bumps and aggressively acquires content given the company's massive installed base and unmatched brand loyalty we believe reaching 100 million subs in the medium term (3 to 5 years) is a realistic goal", predicts analysts with Wedbush. Apple has also refreshed its lineup previously during its events held in spring.
The Apple keynote will takes place on March 25 with the not-so-subtle title 'It's show time, ' according to Engadget and other members of the media.