YouTube has disabled comments on videos featuring minors which "could be at risk of attracting predatory behaviour" in the wake of reports that a paedophile ring was hiding in plain sight under videos of children.
"We recognize that comments are a core part of the YouTube experience and how you connect with and grow your audience", continued the post.
"Nothing is more important to us than ensuring the safety of young people on the platform", said Susan Wojcicki, YouTube's chief executive.
Suspending comments from the videos will happen over the next several months. However, it remains unclear if YouTube's new policy means it will automatically disable the comments section on newly posted videos featuring minors or if it will retroactively disable comments on existing videos.
"These channels will be required to actively moderate their comments, beyond just using our moderation tools, and demonstrate a low risk of predatory behavior", YouTube's blog post says.
The platform says that it has also developed a more effective comment classifier created to pinpoint the comments that violate YouTube's policies besides "removing hundreds of millions of comments for violating our policies", a classifier which is already working behind the stage identifying and removing predatory comments from videos.
The report by Wired magazine said that commercials ran alongside offensive videos and comments prompted companies such as food and beverage maker Nestle SA and carrier AT&T Inc to pause advertising on YouTube earlier this week.
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YouTube has a genuine crisis on its hands after it was revealed that comments on its site were being used to organise a child exploitation network. YouTube will work with them to provide guidance.
YouTube announced on Thursday that it would be disabling comments on videos featuring children. He also accused YouTube's algorithm of serving up new child-related videos to predators.
As documented in his February 17 video, members of what Watson called a "soft-core pedophilia ring" made sexualised comments about the girls tagged with time-stamps identifying moments when the kids were in certain poses.
YouTube has also terminated accounts that attempt to harm children, like the FilthyFrankClips channel which was behind the which gave suicide tips to kids.
The company said it expects the change to take several months to fully go into effect.
According to Ars Technica, some videos hosted on the website were discovered to contain highly questionable and predatory images of children that pedophiles were linking to each other. The revelations quickly triggered a sharp backlash among major brands that advertise on YouTube, including Nestlé and Disney, which suspended their ad spending on the site.
What else is YouTube doing to protect children?