The vegetarian burger is available in 59 St. Louis-area restaurants. (If you don't like it, you can chalk it up to St. Louis' apparently very disturbing food culture). Impossible Foods was so thirsty for this team-up that it had one of Burger King's iconic flame broilers shipped to its factory in Oakland to make sure it could replicate the Whopper's slightly burned taste and weirdly dry patty. May we all love something as much as these people think they love beef.
"The newest Impossible Burger delivers everything that matters to hardcore meat lovers, including taste, nutrition, and versatility", said Patrick Brown, Impossible Foods' CEO and founder, in a statement.
No, this is not an April Fools' Day joke.
Burger King is officially the first quick restaurant with stores located from coast to coast that'll offer Impossible Burger.
This meatless burger has "slightly fewer" calories than the original Whopper, CNN reported, and "unlike veggie burgers, Impossible burger patties are created to mimic the look and texture of meat when cooked".
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Impossible products are served at almost 6,000 USA restaurants right now, but the Burger King partnership is a "milestone" for the company, said Impossible Foods COO and CFO David Lee. The Impossible Burger is already available in slider form at Carl's Jr. and White Castle.
White Castle has also sold Impossible Burgers in sliders at all of their locations since the end of a year ago, according to The New York Times.
The Impossible Whopper comes at an extra cost - about a dollar more than the beef patty Whopper. The new formulation, according to the tech magazine, can better withstand the rough treatment that patties, beef or otherwise, receive in a fast-food environment.
The Swiss company's plant-based business may reach more than 1 billion francs ($1 billion) in sales within a decade, Laurent Freixe, chief executive officer of the Americas region, has forecast. That version is being used in Burger King's new meatless Whoppers.
"Burger King represents a different scale", he said.