This added meaning has not been lost on the spectators many of whom, like the Sydney based group dubbed "The Croissants" have grown up playing in an environment where even something as simple as properly fitting shorts feels like progress.
"The majority of the games have been fantastic games", Infantino said.
"World Cups and Olympics and big moments like this always provide that extra boost and you know it's going to go up to a level that it's not going to sustain, but we hope that this time it gets there and levels out a bit", said Rapinoe.
In order for Canada to benefit from a Women's Club World Cup, they have to attempt to develop a women's league first.
That growth starts with expanding the Women's World Cup from 24 to 32 teams.
But only after the introduction of French President Emmanuel Macron and FIFA counterpart Gianni Infantino for the on-field trophy presentation was followed by boos and chants of "equal pay", - thousands taking up Rapinoe's campaign for more equitable prize money from the World Cup organizers and compensation from the USA federation. "We will discuss it as a matter of urgency and see if we can already decide to increase for 2023, in which case we should re-open the bidding process and allow everyone to have a chance to organise or maybe co-host for some of those who have been bidding already for a 24-team World Cup".
The prize money issue won't go away - nor will national battles, such as the struggle for better compensation and conditions for the world champions - but Rapioe is surely right that the agenda has moved on.
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"What will define me and my time here will be my work ethic and what I put into it to try to bring success". The club appealed against the ruling at the Court of Arbitration for Sport last month.
"It wasn't just what the Americans did on the field".
"We need to invest this in order to make the whole movement around the world grow".
Rapinoe said: 'I think everyone is ready for this conversation to move to the next step. I was impressed at this World Cup, for example, from the African countries. "We need to do a lot more to promote the game to attract that kind of fan".
She also called for action from the US Soccer Federation (USFF), with the players in Jill Ellis' team having taken legal action against the governing body earlier this year over pay disparity and working conditions.
Infantino brought up the idea of a Women's World League two years ago at the FIFA Congress and would like to revisit the concept after this tournament.
The enormous chasm remaining between the developed nations and those on the fringes was exposed when the U.S. inflicted a World Cup record 13-0 hammering on Thailand in the group stage. He suggested it publicly in 2017 but said Friday that it proved logistically infeasible to act at the time without adjustments to the global match calendar for the women's game. Even in America, the mania over women's football proved as fleeting as Reebok Pumps and Starter jackets.
In hopes of leveraging that momentum, ESPN announced last Thursday that it will broadcast 14 games of this season's National Women's Soccer League (NWSL) - all 23 members of the USA women's World Cup squad play in the NWSL.