Meanwhile, the sales were lively to such an extent that the KFC outlet had to utilize its complete allocation of Beyond Meat chicken to bring it through the test run. Speaking to the demand for the chicken substitute, KFC relayed that the amount of Beyond Chicken consumers purchased today is the equivalent to the amount of popcorn chicken the store sells over the course of an entire week. KFC said it would evaluate the launch to test the possibility of a national rollout. Burger chain Grill'd partnered with Beyond Burger to release vegan faux meat patties, as has 100 per cent vegetarian and vegan QSR chain Lord of the Fries.
Multiple fast-food restaurants have tested and implemented plant-based food options on their menus recently.
The move makes KFC the first fast-food restaurant to offer Beyond Meat's chicken option.
"I think we've all heard "it tastes like chicken" - well, our customers are going to be amazed and say, 'it tastes like Kentucky Fried Chicken!'" said president and chief concept officer for KFC US Kevin Hochman.
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Ironically, as Popeye's and Chick-fil-A fight over who has the best chicken sandwich, KFC stunned everyone when it tested its new meat-free fried chicken wings and nuggets. For starters, eating chicken is far healthier than consuming red meat, which is to say, the marketplace for a chicken different may be inherently smaller.
It will then come down to customer feedback as to whether more KFC locations sell the plant-based nuggets and wings in the States.
Until now, Beyond Meat's major restaurant partnerships have been limited to burger, sausage and ground-beef substitutes, although the company is also working on bacon.