A vegan man claims Burger King cooked Impossible Whopper alongside meat
- by Claude Bryan
- in Markets
- — Nov 20, 2019
A spokesperson for Burger King tells The Post that the company can not comment on pending litigation.
Being a strict vegan who doesn't eat any animal byproduct, Williams studiously checked that the burger was indeed mayonnaise free and proceeded to eat it.
It accuses Burger King of deceptive practices by not disclosing they're cooked on the same grill.
A class-action lawsuit was reportedly filed by Phillip Williams over the restaurant's alleged cooking practices concerning the new Impossible Whopper.
Others suggested that it was inconsistent for vegetarians to demand food options and then to sue the chain.
Burger King's website describes the Impossible Whopper as "100% Whopper, 0% Beef". (The chain did, however, offer to cook the burgers using a non-broiler method upon request.) That being said, execs claim that the burger has been most popular among so-called flexitarians, or people who eat meat, but were also interested in a meatless option. "Guests may ask for the Impossible patty to be prepared in the oven; however, since our restaurants have an open kitchen environment, we don't label the product as vegan".
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The vegetarian burger is considered vegan without the mayo. "It looks like beef, smells like beef, has the same texture as beef".
The plaintiff claims he would not have paid a premium price for the burger if he knew it was cooked on the same grill as meat patties.
The chain launched a plant-based version of its Whopper in August as part of a partnership with Impossible Foods Inc., one of the top meatless producers on the market.
"The goal isn't to provide vegans with a product".
Impossible Foods says the product was designed as a plant-based alternative for meat eaters. Ball said companies with a broad customer base are not likely to try to appeal to vegan consumers as vegans make up an estimated one per cent of the USA population - and that "vegan" as a descriptor does not have particularly positive associations in the eyes of consumers; it fares even worse than descriptors like "diet" or "sugar free", Ball said.
