South Dakota's governor defends 'Meth. We're on it' campaign
- by Lorene Schwartz
- in People
- — Nov 20, 2019
A brand new anti-drug ad campaign by the South Dakota government has the tagline: "Meth". A press release for the campaign said it uses "impactful, even shocking" images of South Dakotans to try to communicate that meth should be tackled by everyone.
One Twitter user posted: 'Surprising anti-meth campaign in South Dakota. "This is our problem, and together, we need to get on it".
The inform's Division of Social Providers paid Minneapolis-basically based marketing and advert company Broadhead Co. close to $449,000 to execute the campaign, basically based on the Sioux Falls Argus Leader. "Great way to portray South Dakota", one person commented.
"Meth. We're on it" is rolling out with TV commercials and billboards in which people say, "I'm on meth".
"We are looking for a way that would cause the citizens to stop, pay attention and understand that we do have a meth issue and that there are resources available", she said. "It impacts every community in our state and it threatens the success of the next generation". Kristi Noem launched a program to bring attention to the problem of methamphetamine abuse in the Mount Rushmore State, and the slogan couldn't help but draw comments.
One moment of national embarrassment might cause a state to triple check that its four-word slogans express the public-health idea they're meant to convey - and only that idea.
Most responses have ridiculed the campaign, noting that it insinuates that the whole state is on the drug.
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"What in God's name were they thinking?" wrote on person on Twitter after seeing the campaign.
Which is perhaps why twice as many South Dakota teens report using meth in the past year than the US average, according to the National Survey on Drug Use and Health.
Emily Graslie wrote: 'OOF. south dakota. why are you like this. "So I think that's working".
"We needed to come up with a campaign that broke through the clutter of advertising and social media", Gill says.
"We need everyone on it", she tweeted.
'This a bold, innovative effort like the nation has never before seen, ' she said.
