She shouted, "Chicken!" She then started doing a celebratory dance thinking that she had won. "Oh, my Gooooood", one family member gasped.
A Canadian game show contestant who lost a chance to play for $10,000 because she thought Popeye's favourite food was chicken - not spinach - was offered $10,000 of free food by Popeyes, the USA restaurant chain behind a hugely popular chicken sandwich.
Dee, who apparently believed the question was referring to the fast food chain, as opposed to the famous, spinach-loving cartoon character, left Dee buckled over with laughter. His answer won his family $10,000 and the game.
So, the host quickly looked at the camera and put his head down, because well, it was embarrassing.
Logan Tomlin, her opponent, immediately answered the question correctly. Dee turned to the board to see if, by some chance, "Chicken" was the top answer.
Eve was first to the buzzer with her answer.
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Attempts to resuscitate the rider were unsuccessful, and Goncalves was pronounced dead at Layla Hospital. His other accolades include winning the 2013 World Cross-Country Rallies Championship.
Dubois, meanwhile, has been taking her now-viral moment in stride, retweeting numerous memes created following her episode aired.
"Our survey says you got that right", they tweeted her. "DM us to claim your $10,000 worth of Popeyes".
On Friday, Popeyes Chicken retweeted a video of Dubois' performance, tagging her in the message and asking her to contact them so they could give her a consolation prize - $10,000 worth of the chicken that was so clearly on her mind.
It all went down on Thursday night during an episode for the Canadian installment of the iconic game show, in the sudden death moment of the show, where one correct answer is all that was needed in order to advance to play for the big prize.
The contestant also thanked the company on Twitter for its offer.