The movie's performance, according to the report, has "convinced Universal executives that digital releases can be a winning strategy", and may "diminish the role" of movie theaters after the pandemic is over. Cineworld then added that Universal's move to present DreamWorks Animation's TROLLS: WORLD TOUR via PVOD was "completely inappropriate". The Wall Street Journal reported on Tuesday that it has generated $95 million in rental fees and $77 million in revenue domestically.
Back in March, as cinemas around the world were being hastily shut down in response to the COVID-19 pandemic forcing major film releases to be delayed massively, one big Hollywood player chose to try something else.
For years, film industry insiders have wondered what kind of showdown might happen if one of the major film studios/distributors attempted to circumvent the traditional movie theater release format by cutting out the theatrical window entirely. The Wall Street Journal reports that the movie has amassed almost five million digital rentals and, as a result, it's earned more revenue than its 2016 predecessor did during its five-month run in theaters. "Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East". Okay, so that's probably a little dramatic, but it turns out when you ask people to pay more for a movie to rent it in the home earlier than normal, they are more than happy to do so. The Theater chain's CEO announced the ban in a letter to Universal's chairman Tuesday.
Australia's Coronavirus Tracing App Is Now Available, But Some Questions Still Remain
Authorities have stressed that data from COVIDSafe will only be used by health officials and won't be accessible by police. Australia has been successful to contain the spread of infection, and now launches the app for the objective .
Following the success of Trolls World Tour, which was released on video on demand (VOD) after cinemas closed due to the COVID-19 pandemic, Shell said we should expect Universal "to release movies on both formats". In fact, given the choice of not releasing 'Trolls: "World Tour, ' which would not only have prevented consumers from experiencing the movie but also negatively impacted our partners and employees, the decision was clear". Aron then went on to say that "Any filmmaker who unilaterally abandons current window sales practices in the absence of bona fide negotiations between us, so that as a distributor and exhibitor both benefit and neither is affected by such changes".
Aron went on to clarify that any filmmaking studio who decides to change the current status quo regarding release windows would face a similar response.
Late Tuesday, Universal responded it was disappointed with the AMC and North Atlantic Treaty Organisation statements.
"We absolutely believe in the theatrical experience and have made no statement to the contrary", the company said. "As we stated earlier, going forward, we expect to release future films directly to theaters, as well as on PVOD when that distribution outlet makes sense".