The new feature, called "Shops", displays product listings in an uploaded catalog that are customized to show the brands own look and feel. Purchases directly on Facebook will be allowed by some businesses but, to complete the transaction, some businesses will take you to their website.
"This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it's convenient for them", Facebook said in a statement.
Merchants in the United States can use a Facebook checkout service to handle transactions, paying a nominal fee. Items that are available for purchase will appear within the shop. When Instagram first launched shopping in 2016, for example, Zuckerberg said Facebook made it hard for businesses to sign up by forcing them to use all of Instagram's software systems instead of enabling them to upload existing catalogs from other services.
When you come across a brand or product you like in the app, you can enter the store's "online shop" to browse all of its wares.
Facebook is working with partners like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics in the United States to give small businesses the support they need. Instagram is already focussed on promoting stuff and people are making lots of money on the platform.
As of now, the platform is launched in the United States while the company might be planning to expand it in other geographies as well.
Facebook launched their Facebook Page Shops feature, where businesses can use this section to list products you're selling and connect with more customers.
Gov't streams £84m into UK COVID-19 vaccines research
The favorable results do not prove the vaccine works but suggest that it would give patients a degree of immunity. He told the Mirror: 'Everybody is moving ahead with the belief we'll have a vaccine by the end of the year.
The social media giant will charge a fee, but has not shared the amount.
Additionally, Facebook also said it is trying to make it easier for consumers to shop for products in real time, noting that users having been turning to live video on its apps to showcase products.
We want to give people a place to experience the joy of shopping versus the chore of buying.
Facebook is positioning Facebook Shop an alternate route of distribution for pandemic-stricken businesses. Facebook has built shopping features into its service before without much traction.
There's yet another "Shop" platform with "Made in Silicon Valley" tags. Google believes that the move will help small and medium businesses adapt to changes in shopping behaviour easily.
Currently, there are currently more than 160 million businesses using Facebook.
The shops will be powered by third party affiliates; Shopify, Big Commerce and Woo with the aim of turning the social media apps into a top tier shopping destination for users.
Facebook is launching a mobile-first online shopfront for retailers as it continues to ramp up its ecommerce offering for direct-to-consumer brands.