Atlantic Records' Jamila Thomas and Platoon's Brianna Agyemang issued a statement on Instagram to launch #TheShowMustBePaused initiative, acknowledging "the long-standing racism and inequality that exists from the boardroom to the boulevard".
YouTube Music, Apple Music, Spotify and Amazon Music have all pledged in support of Blackout Tuesday - a campaign calling for the music industry to put normal day-to-day operations on "pause" and "and instead spend time reflecting on how to support the black community".
A Minneapolis police officer was arrested last week on third-degree murder and manslaughter charges for his role in the death of the 46-year-old Floyd.
However, some have criticized the day, saying it's unfocused and doesn't address the protests and Black Lives Matter movement directly.
'No human being deserves that': London's police chief condemns George Floyd death
The store was near the place where Floyd was killed and it was heavily damaged during last week's protests. A minute's silence was then observed when they arrived at the US Embassy.
"We know that it's no intent to harm but to be frank, this essentially does harm the message", Woods wrote in a post that has been retweeted more than 30,000 times. "If you are not using it for that objective, please type out Black Lives Matter with no hashtag, so we don't not inadvertently mute viral dialogue in a sea of black boxes", reads a message on their Instagram page.
They have joined this movement by sharing nothing but just a plain black background image on their respective social media handles and captioned it with #BlackLivesMatter and #BlackoutTuesday.
Touch and hold the plain black square image above.
Instagram chief executive Adam Mosseri weighed in on the correct way to post, tweeting, "We're hearing asks from the community that posts related to Blackout Tuesday use the hashtag #blackouttuesday, and not #blacklivesmatter".
"We need justice for George Floyd". "It is intentionally and unintentionally hiding critical information we are using on the ground and online". "At this very moment racists are attempting to rip those values away from black people and we will NOT stand by and let that happen". We are and will be in this fight for the long haul. Social media users can also participate by sharing the voices of black creators and advocates on their own platform.