A Facebook spokesperson said: "We're excited to bring Reels to more countries, including the U.S., in early August". Facebook trialled the feature in Brazil, Germany and France before rolling out in India.
Reels has been created to take on TikTok directly and the feature that's built into Instagram allows users to post 15-second videos. It is expected to offer a tough competition to Indian TikTok rivals such as Chingari, Mitron, Moj, and Roposo owing to the fact that Instagram already is a popular platform amongst the youth. Reels also includes editing tools so users can adjust the speed of the videos, among other things.
Users will be able to shop and make donations through Instagram using Facebook Pay, according to the announcement.
In any case, Reels is no longer a rumor or a distant plan, but will be released in a few weeks and it will be available to all Instagram users.
Twitter stock slides after widespread hack of politicians, celebrities
Those humans, in turn, are social creatures who are not above being fooled. "There's no way for us to know". The platform's short, rapid-fire messages ricochet around the world in seconds in today's public square.
Because of Instagram's reach, it has a shot at stepping in to pick up tens of millions of U.S. users if TikTok disappears. It sounds like Instagram Reels will actually live inside of Instagram Stories and possibly the Explore tab, and creators will be able to add their Reels to their profile.
Instagram is not the only platform that's looking to encash in on the TikTok ban, Snapchat has been testing a TikTok-like navigation for its public video content and YouTube is also testing something similar.
The Trump administration is also considering a TikTok ban, something chief of staff Mark Meadows said could come in "weeks, not months".
Instagram plans to roll out Reels, a new format that will live inside of the app's Stories feature, to the United States in early August, a company spokesperson told Business Insider.
At this time, no specific date for its launch in the USA and other countries has been shared. In mid-2018, Stories wasmore than twice as popular as Snapchat.