The US-based semiconductor industry Goliath Nvidia Corp. had cut a deal with the German automotive industry titan Daimler AG to manufacture a next-gen chip alongside a software platform for the German carmaker's flagship luxury brand Mercedes-Benz, which could be used for self-driving functions, suggesting a leap forward for the deep-pocketed German carmaker at its uphill battle in the autonomous driving technology.
The project aims to use Nvidia's AI computing architecture in order to help them streamline their journey towards the future of autonomous driving.
They went on to say it will enable them to deliver "state-of-the-art automated driving functionalities" including the automation of "regular routes from address to address".
Huang also stated that the future of the Mercedes-Benz along with the Nvidia Drive system will eventually come with a team of AI experts and software engineers that are continuously developing, enhancing, and refining the vehicle over the course of a lifetime.
"Together, we're going to revolutionize the auto ownership experience, making the vehicle software programmable and continuously upgradeable via over-the-air updates", said Jensen Huang, founder and CEO of Nvidia.
Man Utd midfielder Lingard: Why not win Europa League again?
By contrast, Alexis Sanchez has got the green light from United to feature in the Europa League for Inter Milan. With a 5-0 lead from the first leg, United can go into this match with freedom knowing the tie is all but over.
In a bid to narrow the gap, Mercedes, the world's oldest carmaker, has taken the unprecedented step of sharing its intellectual property with an outside tech company in exchange for access to Nvidia's computer processors and its software engineers specialised in artificial intelligence.
However, Mercedes-Benz is not the only company that's using NVIDIA's DRIVE technology. Back in 2017, at CES, NVIDIA and Mercedes-Benz made public a new joint venture into the AI vehicle technology.
While that doesn't sound too exciting, the new system will enable future models to be upgradable in terms of automated driving technology.
The computing system will be built with Nvidia's next-generation hardware known as Orin.
Nvidia has shared several details about the Drive AGX Orin so far. The two companies will jointly develop the AI and automated vehicle applications that include Level 2 and Level 3 driver assistance functions, as well as automated parking functions up to Level 4. Orin is based on 7nm Ampere architecture and can scale in implementation from as little as 5W in low-end configurations to as high as 800W for Level 5 autonomous robotaxis. These technologies include autonomous driving, electrification, cloud-computing and advanced AI-powered vehicle safety systems. It will also give Mercedes Benz vehicles the same OTA updates that Tesla offers.