Meanwhile, Samsung's smartphone performance in the country worsened year-over-year, with its units shipped cut in half, from 56,000 this quarter last year to 28,000 this quarter. Yet for all its global dominance, it experienced the largest sales decline of 27.1 per cent, to 54.8 million units sold.
However, when considering global market share for the quarter, Samsung was the most sold brand with 18.6 per cent.
The quarter's growth added with Samsung's huge decline pushed it closer to Samsung (18.6%) on the top of the sales chart with a market share of 18.4%. The iPhone manufacturer shipped the third-highest total of handsets during the quarter, 38.4 million, compared to the 38.5 million iPhone units Apple shipped during the same quarter past year. "Huawei extended its lead in China where it captured 42.6 per cent of China's smartphone market in the second quarter of 2020".
"Although this figure falls short compared with the same period a year ago, it still represents a 17.2 percent increase quarter-on-quarter", TrendForce said in a news release.
"Huawei's performance in China helped it avoid a worse quarterly performance", it said. While Apple's numbers are steady, however, the company slightly increased its market share from 10.4% in 2019 to 13% this year.
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Fourth and fifth place went to Xiaomi and Oppo, which suffered drops of 21.5% and 15.9%, respectively.
Samsung Electronics Co., Ltd (OTC: SSNLF) recorded the sharpest decline among all the vendors with sales falling 27.1% year-over-year. "Apple's iPhone sales fared better in the quarter than most smartphone vendors in the market and also grew sales quarter on quarter", said Annette Zimmermann, research vice president at Gartner.
Nearly all major markets, except China, continued to face some form of shelter-in-place restrictions for most of the second quarter of 2020 which led to continued declining smartphone demand.
Thus, the five named developers control two-thirds of the global smartphone market.
The introduction of the new iPhone SE also helped encourage users of older phones to upgrade their smartphones.