In this photo illustration, the TikTok app is displayed in the App Store on an Apple iPhone in Washington, on August 7, 2020.
The social media platform, owned by Chinese firm ByteDance, has been under threat in the USA ever since President Donald Trump announced it would face a national ban unless a US-based firm purchased it. Mishra was the very first employee to be hired at TikTok India.
TikTok filed a lawsuit over the executive order Monday, arguing that the order is unconstitutional and a misuse of the IEEPA.
In April 2019, Walmart China launched a dance challenge with branded stickers on Douyin to advertise a discount campaign, attracting over 1.5 billion views and 42 million user interactions, according to Chinese media reports.
Walmart has already acknowledged the value of e-commerce when it comes to TikTok.
Having access to the social media sensation could help Walmart's marketing campaigns while tapping into "a rich seam of data" or product development and more, according to Saunders.
Bytedance is now in talks with Microsoft for the us firm to buy TikTok's USA operations.
However, whether this is going to be a profitable acquisition for USA companies is too early to say.
Daylight reveals damage at Lauberge Hotel in Lake Charles
David Roth, a National Weather Service forecaster said: "This is one of the strongest storms to impact that section of coastline". John Bel Edwards reported Louisiana's first fatality - a 14-year-old girl who died when a tree fell on her home in Leesville.
Walmart said it was joining Microsoft in a bid for social media company TikTok's U.S. assets, revealing its plans hours after Chief Executive Kevin Mayer said he would step down.
Mayer wrote in his letter that he had reflected on what the corporate structural changes will require given the sharp change in the political environment and what it means for the global role he signed up for.
Another Beijing-based newspaper, China Daily, reported that Mayer conveyed his decision to leave the company in a memo to employees.
Vanessa Pappas, the general manager of TikTok, will become the interim head.
The Microsoft-Walmart bid could face competition from a possible offer by business-software giant, Oracle, which is working with ByteDance's top USA investors, General Atlantic and Sequoia Capital, according to a report in the Wall Street Journal.
The platform's kaleidoscopic feeds of clips feature everything from dance routines and hair-dye tutorials to jokes about daily life and politics.
According to experts, the TikTok case demonstrates that any Chinese company may attract the attention of the USA government, and the United States government has an arsenal of tools that might be used to threaten the success of the business.