Users in the U.S., U.K., Germany and Japan will be able to stream podcasts for free across all tiers of Amazon Music, the company said. It will include a range of popular existing shows as well as originals, The Verge reported, and increases the pressure on Spotify.
At the same time, in a move that echoes Spotify's acquisition of the Joe Rogan Experience, Amazon Music has said it will become the exclusive home of Disgraceland, a popular music industry-based true-crime podcast, starting in February 2021.
"Our customers' listening habits are constantly evolving, and we know they're looking to us to provide them with a rich experience rooted in music and entertainment", Amazon Music Vice President Steve Boom said in a statement.
Similarly, the release highlighted the exclusive podcast agreements that Amazon Music has locked down. The feature lets musicians link their profiles on the Amazon-owned video site to the streaming service, enabling users to watch live Twitch content in the Music app.
With its 100 million paid subscribers, Spotify continues to be the 800-pound gorilla of streaming music, with Apple Music and Amazon operating to catch up.
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On the originals front, Amazon Music has teamed with DJ Khaled for "The First One", developed by Amazon Music and LeBron James' Springhill Company, in which he will interview his all-time favorite artists.
The show, titled "The First One", will feature Khaled interviewing his favourite artists about their time in the game and the stories behind the hits that defined their careers.
Amazon's podcasts launch was nearly derailed by controversy when the company was revealed to have a non-disparagement clause included in contracts.
The podcasts will stream directly from a creator's hosting provider "so all your metrics will be unaffected and if you are running advertising through a dynamic ad insertion system, things will work the same as on other podcasting services", Amazon says. "We'll talk about fame, fortune, life, and success". Called "That Scene with Dan Patrick", the podcast will dissect memorable scenes from some of the biggest films and television series.
Jada Pinkett Smith and Will Smith's Westbrook Audio is making a co-production with Audible, although no particulars in regards to the undertaking have been launched. To learn more, or to add your own podcast to Amazon Music, visit amazon.com/podcasts. "Never before has listening to podcasts on the move, in the vehicle, or at home been so simple". It's a new audio experience hosted by DJ Khaled.
Clients in the U.S., U.K., Germany and Japan will have the option to stream digital broadcasts for nothing over all levels of Amazon Music, the organization said.