Other social media platforms are trying to capitalize on TikTok's absence in these markets. By contrast, any Snapchat user, regardless of whether they are a celebrity or just your average college student, has the potential to submit a Snap to Spotlight, go viral, and get paid.
Well, that's not it. Snapchat has said that it will split $1 million between the most popular creators on the Snapchat platform every day.
The feature is available in Australia, the US, Canada, New Zealand, The UK, Ireland, Norway, Sweden, Denmark, Germany, and France, and will roll out to more countries in the future.
Sound like a hustle, and it's more piecemeal than TikTok's Creator Fund, which pays something closer to a supplemental, engagement-based income.
Moreover, Snapchat's Spotlight content is moderated and doesn't allow for public comments.
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Snapchat has announced a new curated entertainment platform, called Spotlight, that will surface the most entertaining Snaps all in one place.
Snapchat will manually curate Spotlight submissions. Creators with the highest total number of unique video views each day will be in the mix for a share of the money.
On Snapchat, which hit 249 million daily active users in the third quarter, likes are private, there is no re-sharing of videos and displaying follower numbers is optional. There is a minimum age requirement for this, though, and it's 16 years old.
To be featured in Spotlight, videos must adhere to the new section's guidelines, which among other things require videos to be vertical and up to 60 seconds in length.
This lets you control exactly who sees the pictures and videos you make and for how long.
Starting today, users will be able to send their Snaps to the new Spotlight feed. You can also subscribe to communal, themed stories (like Oddly Satisfying), view geographical stories in the Snap Map, or watch shows or news content in Discover. However now, Snap has designed Spotlights to be a centralised location where they can access an endless feed of user-generated content. Social media platforms are at it all the time, grabbing the best bits from rival services, making a few adjustments, and then adding it to their own platform.