In a weird move, Facebook has taken out full-page ads in major US newspapers to accuse Apple of hurting small businesses. According to Bloomberg, Facebook ran a full-page advertisement in the Wall Street Journal, the New York Times, and the Washington Post lambasting Apple for having the gall to highlight what Facebook does with user data.
And as part of its campaign against Apple, Facebook enlisted a series of small business owners as case studies, claiming the ability to run personalised ads had been key to their business success.
Both companies for months have squabbled over their place in the media sphere, with Facebook routinely siding with smaller businesses.
The sparring between Apple and Facebook comes as regulators scrutinize tech giants that have infiltrated many aspects of life in the digital age.
Apple is expected to introduce its AppTrackingTransparency feature in iOS 14, giving users what Facebook describes as "a discouraging prompt" if any apps such as Facebook's attempt to track them or access their device's advertising identifier.
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In all, the university recorded 300,267 deaths and more than 16.3 million infections since the U.S. outbreak began in early 2020. Health director-general Tan Sri Dr Noor Hisham Abdullah speaks during a press conference in Putrajaya on November 21, 2020.
"Yes, there will be an impact to Facebook's diversified ads business, but it will be much less than what will befall small businesses", Mr Levy wrote.
Apple spokesman Fred Sainz declined to comment on Facebook's allegations.
Apple postponed the full enforcement of privacy practices in iOS 14 until next year after Facebook went out in public against those changes. While it's quite possible that most people will perhaps skip the information and download the app they want to use, it does help in creating awareness about what data apps collect.
"Facebook is already being sued by the Federal Trade Commission, 46 states and two jurisdictions for antitrust, and so is trying to play the victim here".
Earlier also Facebook had criticised Apple's plan to bring iOS 14 privacy changes that would make it tough to target users with ads. "And every app is rigorously reviewed by a team of experts at Apple", says Apple on its privacy page.