Gaurav Gandhi, Amazon Prime Video India Director and Country General Manager, in a statement about the same, said that India is their fastest-growing global market which shows very promising and high engagement rates.
Another plan that a user can opt for is a Rs 299 prepaid plan that offers access to Prime Video content for 28 days along with 1.5GB per day and unlimited calls.
Amazon's move is in sync with its intent to penetrate deep into the country, manifested in its acquisition of big Bollywood titles like Coolie No. 1, Gulabo Sitabo and others in 2020 and its production slate that includes originals across vernacular languages.
As part of the Prime Video Mobile Edition launch, Airtel is also offering a 30-day free trial of Prime Video to all pre-paid users. Now, Amazon is following in the footsteps of Netflix by launching mobile-only subscription plans for its Prime Video service in India.
Netflix announces slate of 70 films for 2021
In October, Netflix promised its 193 million subscribers that new movies would be released weekly in 2021. Whether Netflix's 2021 movies get a cinema run or not, they'll obviously pop up on the platform.
What is the original India price of Amazon Prime Video?Amazon says that this new mobile-only video plan is being rolled out in India first, and will provide SD quality video streaming on smartphones.
· ₹89 recharge: Prime Video Mobile Edition for 28 days and 6GB data.
The recharges will be available on the Airtel Thanks app or at over a million recharge points across the country. Amazon has partnered with Airtel to launch this cell plan.
If the user wants complete benefits of Amazon Prime which includes multi-user access, being able to stream content in multiple devices in high definition (HD) and also get all the other benefits such as ad-free Prime Music, Prime reading and more, he/she can pay Rs 131 for the standard Amazon Prime membership. In fact, Amazon Prime Video has always been a victor when it was compared with Netflix in terms of overall subscription plan rates. Therefore, based on this encouraging response, Amazon Prime Video wanted to double down on their efforts and reach out to a broader audience via this cost-effective and affordable plan. The whole Prime subscription grants you access to free two-day delivery, Prime Music, and Prime Video.
A FICCI-EY 2019 report claimed that Indians spend over 70% of their mobile data on entertainment.