While Netflix disrupted traditional television when it first launched its streaming service back in 2007, the platform's increasingly growing number of content to flick through has nearly become all too huge - with some people finding it too hard to keep on top of all of Netflix's must-see shows.
The programmed channel service was launched as a test on November 5 in France, and Netflix says it will eventually roll it out more widely in France by early December, this year. The channel will feature curated content of French, international, and USA feature films and TV shows that are available on the service, allowing those who are paralyzed by decision-making to get a taste of the streamer's infinite well of content. This service is now being tested in France only but with its success, Netflix direct will roll out to the rest of the world.
We all know what Netflix is and what services it offers, but for those tiny percentage of people who don't, Netflix is a USA-based technology company and media services provider and also a standalone production company that was founded back in 1997.
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Netflix subscribers will be able to choose Direct when logged in and watch whatever is on, much as they would with cable. It will feature films and shows from Netflix's own catalog, including shows from France, America and all over the world.
With Netflix Direct, all users will be watching the same content at the same time. When the feature is selected, it will offer a scheduled flow of content that includes French, European and global content. Also, older viewers are a major component of French households.
The move is meant to create a more level playing field for local broadcasters, who face more regulations and quotas. According to Netflix, the French like the idea of not having to choose 'what to watch next?'