State tabloid Global Times reported that Spain's Inditex, owner of Zara, had "quietly removed" a statement on Xinjiang cotton from its English and Spanish-language websites on Thursday.
China has denied these claims and says it is providing vocational training, and that its measures are needed to fight extremism.
Chinese state TV called Thursday for a boycott of Swedish retail chain H&M as Beijing lashed out at foreign clothing and footwear brands following Monday's decision by the 27-nation European Union, the United States, Britain and Canada to impose travel and financial sanctions on four Chinese officials blamed for abuses in Xinjiang.
It came after Swedish retailer H&M and several worldwide fashion brands followed the Better Cotton Initiative (BCI), a Switzerland-based cotton organization, to stop the use of cotton from China's Xinjiang due to "forced labor" accusations.
China produces over a fifth of the world's cotton, with Xinjiang accounting for about 87 per cent of Chinese output.
The Western move to box in China over Xinjiang has been orchestrated by US President Joe Biden, who has sought consensus against the perceived aggressions of Beijing.
Nike and Adidas came under fire on Chinese social media on Thursday after Beijing's propaganda offensive against Swedish fashion brand H&M sparked by the company's expression of concern about labour conditions in Xinjiang.
On Thursday morning, a search for "H&M" yielded zero results on e-commerce platforms including Alibaba's Taobao, JD.com and Pinduoduo, Meituan's shop-listing app Dianping, map apps from Tencent and Baidu, among other major online platforms in China. "Wishful thinking!" the Communist Youth League said in a post on Weibo, referring to H&M.
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She has also taken an active role in encouraging Americans to get vaccinated. "Thank you, Mr. Officials said Biden brought Harris into the new role because of an inherent level of trust.
According to a statement by a Chinese Foreign Ministry spokesperson, the United Kingdom (UK) imposed unilateral sanctions on relevant Chinese individuals and entity, citing the so-called human rights issues in Xinjiang.
H&M fell as much as 2.2% and Inditex lost 1.6%. Nike shares fell as much as 5.4 per cent in NY before the start of regular trading Thursday.
At a daily media briefing at China's foreign ministry, spokeswoman Hua Chunying, when asked about H&M, held up a photograph of Black Americans picking cotton. The actions underscored the pressures faced by foreign companies doing business in China while navigating political and cultural debates like the country's sovereignty and its checkered human rights record.
H&M also said in its original statement it would phase out its relationship with a Chinese supplier accused of forced labor.
To do so, he said in a social media post, would "undoubtedly arouse the anger of the Chinese public".
Inditex, Nike, Burberry and Adidas weren't immediately available to comment.
"It is so shameless to smear Xinjiang and we don't buy your products", one person said.
Wang Yibo, a popular actor, announced he would cease all cooperation with Nike as he strongly opposes any comments and behavior that brings shame on China.